Posters and cover designs
The cover of a book or the poster of a film is generally the first point of visual interaction between the reader/audience and the text. They shape the perception of the reader/audience, set the tone of the text, and influence the reading/watching experience. In this section we unpack the use of colours, the positioning of the text and the characters, the objects displayed and other details of book covers and film posters that influence the marketability of the text.